Is there a book on business writing better than the minto. May 02, 2017 based on barbra minto s pyramid principles you are encouraged to purchase the book. Structure the case conclusion recipientfriendly by applying the pyramid principle use the pyramid structure to provide syntheses and recommendations at the end or in between your case interviews the pyramid principle is a structure to present your synthesis in an effective and convincing manner. Minto s book also gives us the mece rule and the publications contents have become ubiquitous in consulting and are often being repackaged for audiences in other areas. Communicating the thinking requires only that you guide the reader down the pyramid. The minto pyramid principle is the powerful and compelling process for producing everyday business documents tothepoint memos, clear reports, successful proposals, or dynamic presentations. This is from 4 years ago and covers the mintos pyramid principle one of the most important concepts in executive communication and logical structuring of arguments. Verdi heinz changed description of ebook the pyramid principle. The pyramid principle is a structure to present your synthesis in an effective and convincing manner. Driving strategic impact key takeaway sub argument 1. The first female mba professional hire our firm ever made, barbara is best known for the minto pyramid principle, her immortal framework for writing and presenting ideas. Barbara minto reveals that the mind automatically sorts information into.
The pyramid principle is the answer to this question. The minto pyramid principle textbook barbara minto. The pyramid principle in consulting consultants mind. Dec 10, 2010 the pyramid principle by barbara minto 1. The main message is represented visually by the top of the pyramid and the key points and details that follow form the middle and base of the pyramid.
The presentation is based on a book entitled the pyramid principle. Many people consider barbara minto as the thought leader on logically structuring facts and ideas. She has taught her course to most of the major consulting firms. This is now the heart of the structured analysis that the top strategy consulting firms like mckinsey, bcg and bain the mbbs use to solve client prob.
As written on mintos website, extended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought. Barbara minto was the first female consultant at mckinsey and was tasked with improving. It is not a style manual and it is not an easy book to read. Jun 21, 20 the pyramid principle advocates that ideas in writing should always form a pyramid under a single thought. Oct 05, 2016 this is from 4 years ago and covers the mintos pyramid principle one of the most important concepts in executive communication and logical structuring of arguments. Here, you present your results first and then how you got there. She now runs her own consultancy, minto international, inc. Sep 01, 2017 this book, the pyramid principle by barbara minto was first published in 1987, and proposes a blueprint for communicating complex ideas clearly in writing.
The minto pyramid principle 1996 edition open library. Pyramid principle in consulting interviews myconsultingcoach. A summary of the book the pyramid principle by barbara minto. The pyramid principle logic in writing, used abebooks. She now runs her own consultancy, international, inc. Pyramid principle a summary of barbara mintos book. Pyramid principle a summary of barbara mintos book about logic in writing and thinking book. The difference between merely getting by and making an impact in your writing is totally dependent upon a few key strategies that you take. The minto pyramid principle book summary techonomics.
Barbara mintos pyramid structure for conclusions and. Earlier we discussed the meceprinciple, which states that every grouping of arguments, information, data, etc. The single thought is the answer to the executives question. Barbara minto was with the firm for only 10 years, but the mark she left is permanent. The pyramid principle, logic in writing and thinking by barbara minto. Student can order her book directly with her for a reduced price of 35 eur november 3, 2005. This book, the pyramid principle by barbara minto was first published in 1987, and proposes a blueprint for communicating complex ideas clearly in writing. Topics covered range from the difference between deductive and. In other words, we can break down the pyramid principle into three main points. The pyramid principle advocates that ideas in writing should always form a pyramid under a single thought.
The pyramid principle will show you how to communicate your ideas clearly and succinctly. Pyramid principle a summary of barbara mintos book about. Never has clear, convincing communication been as important as in todays informationcluttered environment. My revised thoughts 2016 shown in red color consultants must structure their thinking. That said, i have gotten some writing book leads and recommendations from other folks that i think are worthwhile exploring. One excellent tool is the pyramid principle by an exmckinsey consultant by the name of barbara minto.
She is especially well known for being the founder and author of the minto pyramid principle. She authored a book called the minto pyramid principle here affiliate link which essentially defined the way consultants structure most of their presentations. This is the only way to present your ideas clearly to clients. Mintos book also gives us the mece rule and the publications contents have become ubiquitous in consulting and are often being repackaged for audiences in other areas. Hope you enjoy this tried to take the most important key ideas of.
The pyramid principle lessons from mckinsey medium. At risk of selling barbara mintos book short, her book really focuses. Scq framework sm the minto pyramid principle is the powerful and compelling process for producing everyday business documents tothepoint memos, clear reports, successful proposals, or dynamic presentations minto books international, inc. The pyramid principle is a tool that helps to get the point across most effectively source. Click and collect from your local waterstones or get free uk delivery on. Barbara was the best at getting all the new recruits to go from hotshot, straightfromcampus hires to expert consultants in the shortest amount of time. Jun 21, 2012 consultants must structure their thinking. Structure the case conclusion recipientfriendly by applying the pyramid principle use the pyramid structure to provide syntheses and recommendations at the end or in between your case interviews. By giving the summarizing idea first, we are using topdown communication and giving our readers the main message first. Minto developed whats known as the pyramid principle or mintos. Developed by arbara minto from mckinsey to the pyramid principle by barbara minto, june 1987, transatlantic publications edition, hardcover in english.
This work has been designed as an aid to the logical presentation of business communications. The pyramid principle, page 9 by giving the summarizing idea first, we are using topdown communication and giving our readers the main message first. The pyramid principle contradicts received wisdom about business writing in a number of ways. The minto pyramid principle by barbara minto, 1996, minto international edition, in english new and expanded ed. Read summary of the pyramid principle by barbara minto. Logic in writing and thinking ft minto, barbara on. The pyramid principle explains in detail how written documents and presentations can be logically structured, and the methods described in the book are used by almost every major management consultancy on the planet.
The pyramid principle is barbara mintos powerful and compelling process for producing everyday business documents. A book by barbara minto of mckinsey who pioneered the scqa situation, complication, question and answer framework. The method is based on presenting information in the form. Logic in writing, thinking and problem solving chinese language edition by na and a great selection of related books, art and collectibles available now at. Miller describes in his treatise the magical number seven, plus or minus two apattern governing the process of our mind. Jul 05, 2016 the presentation is based on a book entitled the pyramid principle. The minto pyramid principle explained case interview. Barbara mentos the pyramid principle shows you how to structure your thoughts before writing.
Barbara minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. Barbara explains essential ideas about logic and communication and crimes i wasnt even aware i was committing. More on scqa the method is explained in greater detail in barbara mintos excellent book the minto pyramid principle. Logic in writing and thinking by barbara minto 2010 hardcover.
Barbara minto personally conducts a worldrenowned 2day course for professional people in how to use the pyramid principle to shorten the time you spend. It is the scaffolding of management consulting thinking. Tens of thousands of people worldwide have benefited from former mckinsey consultant barbara mintos famous pyramid principle. For a more thorough treatment of the minto pyramid principle and how to effectively apply it during your case interviews i recommend buying my book or taking a look at the book by minto.
The pyramid principle by barbara minto linkedin slideshare. This is now the heart of the structured analysis that the top strategy consulting firms like mckinsey, bcg and bain the mbbs use to solve client problems so lets get to the meat. The pyramid principle by barbara minto waterstones. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it. The pyramid principle by barbara mintothe logic of writingthe pyramid structurea person that seeks to learn your thinking about a particular subject faces a complex task. Dec 22, 2014 as written on mintos website, extended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought. The minto pyramid principle is difficult to grasp though. Never has clear, convincing communication been as important as in todays. Developed by arbara minto from mckinsey to, download ebook. The pyramid principle is a famous book by barbara minto on the mckinsey method for effective communication. One of the tools that we used at mckinsey was the pyramid principle. Logic in writing, by barbara minto prentice hall, london, 2002. Jan, 2009 the pyramid principle is the international bestseller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former mckinsey consultant barbara minto s famous pyramid principle.
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